Website Features & Functionality

Built to Do What You Need.

Every website needs pages, navigation, images and content.

But what else does your website need to do?

Maybe you need to collect leads. Manage events. Accept registrations. Organize a large library of resources. Display a searchable directory. Take online payments. Publish news. Connect with another system your organization already uses.

At Addicott Web, we build functionality around the way your business or organization actually works — and around what the people visiting your website need to accomplish.

The goal isn’t to pack your website with as many features as possible.

It’s to give it the right ones.

Forms That Do More Than Say “Contact Us.”

Forms are one of the most useful tools on a website — and they can do considerably more than collect someone’s name and email address.

Depending on your needs, we can create forms for:

• Contact and quote requests
• Registrations and applications
• Surveys and questionnaires
• File uploads
• Requests for information
• Event signups
• Payments
• Multi-step forms
• Conditional forms that change based on a visitor’s answers

Form submissions can be routed to the appropriate people, generate customized notifications and confirmations, and in some cases connect with other systems you already use.

Calendars & Events

If events are an important part of your organization, your website should make them easy to find and easy to manage.

We can create event calendars and listings that allow you to publish upcoming events, organize them into categories, feature selected programs, display recurring events, provide detailed event information, and direct visitors toward registration or additional information.

Just as importantly, we’ll think about where events should appear throughout the website rather than assuming everyone will visit a calendar page.

An upcoming event might also appear on your homepage, a related program page, or somewhere else where visitors are more likely to discover it.

Search, Filtering & Directories

The more information your website contains, the more important organization becomes.

We can build searchable and filterable collections of information that make large amounts of content much easier to explore.

That might include:

• Staff or member directories
• Resource libraries
• Locations
• Projects or portfolios
• Programs and services
• Articles and publications
• Businesses or vendors
• Frequently asked questions
• Other custom collections of information

Rather than creating dozens or hundreds of disconnected pages, we’ll help structure the information in a way that’s useful for your visitors and manageable for you.

Online Payments & Registrations

Sometimes the action you want someone to take can happen directly on your website.

Depending on your needs and the systems you already use, we can incorporate online payments for registrations, fees, donations, services and other transactions.

We can also connect payment functionality with forms and registrations so visitors can complete an entire process in one place.

And if the best solution is to use an existing third-party platform rather than recreating something on your website, we’ll tell you that, too.

The goal is the best solution — not necessarily the most complicated one.

Members-Only & Restricted Content

Not everything on your website necessarily needs to be available to everyone.

WordPress can be configured to restrict particular pages, resources or sections of a website to authorized users.

Depending on the project, that might include member resources, internal documents, protected directories, private information, or other content intended for a particular audience.

We’ll help determine what should be protected, who should have access, and how visitors should sign in.

News, Articles & Resources

WordPress was originally built around publishing content, and it remains exceptionally good at it.

We can create customized systems for publishing news, articles, announcements, resources, publications, case studies, or other regularly updated content.

Content can be organized by category or topic, automatically displayed in relevant parts of the website, and made easy for visitors to browse and search.

And the editing interface can be configured so adding new content doesn’t require rebuilding a page every time you want to publish something.

Photo, Video & Multimedia

Strong visual content can completely change the way a website feels.

We can incorporate photo galleries, video, audio, slideshows and other multimedia in ways that complement the design rather than overwhelm it.

That includes embedding content from third-party platforms when appropriate, which can often be more efficient than hosting large media files directly on your website.

The important part isn’t simply being able to add media.

It’s using it where it strengthens the story you’re trying to tell.

Third-Party Integrations

Chances are, your website isn’t the only technology your business or organization uses.

You may have an email marketing platform, CRM, scheduling system, database, payment processor, calendar, customer portal, social media presence, or another specialized service.

When possible, we can integrate those tools with your WordPress website or find practical ways for the different systems to work together.

Sometimes that involves a direct integration. Sometimes it’s an embedded tool, an automated exchange of information, or simply a thoughtfully designed connection between platforms.

We’ll help determine what makes the most sense.

Custom WordPress Functionality

Sometimes what you need doesn’t fit neatly into a standard feature.

That’s where WordPress really becomes useful.

We can create custom content types, fields, templates, relationships and interfaces that allow WordPress to manage information specific to your business or organization.

Instead of trying to make your content fit into the standard “page” or “post” model, we can structure the website around the information you’re actually managing.

And whenever possible, we’ll make that functionality straightforward for you to maintain after the website launches.

Search Engine & Analytics Tools

A website also needs to work behind the scenes.

We’ll build your website with sound technical foundations for search engines, including appropriate page structure, mobile responsiveness, page titles and metadata, clean navigation, and other fundamental SEO considerations.

We can also configure analytics and related tools so you can better understand how people are finding and using your website.

For businesses targeting Raleigh and the surrounding Triangle, we’ll also keep local search considerations in mind as we plan and structure your website.

Sometimes Simpler Is Better.

Just because something can be added to your website doesn’t mean it should be.

Every additional feature creates something else for visitors to understand and something else for you to manage.

Part of our job is helping you determine which functionality will genuinely improve your website — and which functionality may simply make it more complicated.

We’ll ask what you’re trying to accomplish first.

Then we’ll figure out the best way to accomplish it.

Don’t See What You Need?

That’s okay.

This isn’t intended to be an exhaustive list of everything we can build or integrate into a WordPress website.

If you have a particular feature in mind — or even if you know what you want to accomplish but aren’t sure how it should work — tell us about it.

We’ll help you figure out the right solution.