Color is an important element web designers need to think about when creating the look of a website. Different colors have different meanings – cultural, instinctual, universal, and more – and can stimulate different people in different ways.
As a designer, I have to stop and ask myself, why bother styling text links? It’s done so that it is plainly obvious what is a link and what isn’t. That way, the user doesn’t have to spend any additional time than is necessary trying to get to where they want to go on your Continue Reading »
One of the reasons I use WordPress for all my clients is that it gives them the ability to update almost everything on their website for themselves. But I’ve realized that until recently, when I delivered a WordPress website to a client, I had only been giving them the ability to update the content. I Continue Reading »
Introductory text is often one of the first things that users skip when looking at content on a website. Even if that’s the case, you shouldn’t ignore it altogether when writing your content. It can have some important usability benefits, and it might get read more than you think.
As web content writers, we work hard on what we write and hope that people read every word of it. Unfortunately, it doesn’t happen that way. Most people tend to scan content on a website rather than read it, which is why it’s so important to use effective titles and sub-headers on your website.
Say a new visitor to your website finds you through a search engine. They’re impressed with your content, which was written to get their attention. They like your professional design, which establishes that you’re a trustworthy brand. So then what? Give them a call-to-action and tell them what they should do, that’s what!
If you’re a web designer or web content writer, usability is something you need to constantly keep in mind. As we all know and have experienced, if a website is difficult to use, either in terms of the design/functionality or in terms of the content, visitors will leave. Keeping in mind the specific components of Continue Reading »
A fresh Wordpress installation is a beautiful thing – clean, simple, and loaded with potential. But before you can start designing your Wordpress website and uploading content, there are some basic things that you need to do in order to configure it properly and make the most out of it.
New visitors to the website of a small business look for one thing in particular when they’re looking at the website for the first timet. This thing is so important, in fact, that if it’s not there, all hopes for getting them to participate in some transaction of information with you can be thrown out Continue Reading »
When I work on a WordPress website for a client, I install any WordPress plugins that I think are necessary for them to use. And after working on a lot of WordPress projects, I’ve basically developed a “package” of plugins that I have experience with and will regularly recommend that my clients use.