I’ve used WordPress on four different websites that I’ve built this year, including this one. And the more I talk to people about WordPress, the more versed I am in why they should be using it on their website.
Search engine optimization (SEO) is essential to the success of most websites, and how you use your keywords is a big contributing factor to that success. It becomes even more important if you’re relying purely on organic search results to drive traffic to your website, rather than paid advertising.
Google provides a range of free tools to help you promote your website and achieve better placement within its search engine results. I use a few of these already, both on this website and for my clients. You might find it useful to hear about what each one can do and see some of the Continue Reading »
Although web designers don’t have to specialize in knowing all things SEO, it certainly can’t hurt if they know at least the basics. There are a lot of simple things that can be done when building a website for a client that will help increase the likelihood of the website having good search engine results.
To most people, where the sidebar navigation is on a website seem like something pretty insignificant. Chances are if you’re an average website user, it’s not something you give much thought to. But in the web design world, it’s something of greater interest, and it brings up some larger ideas about how people look at Continue Reading »
Usability is always a concern of web designers, but when it comes to web content writers, that’s not always the case. There’s no better example of this than the continued use of “click here” in link text. Here are 4 reasons why you should avoid using “click here” when writing the links in your content.
One of the problems I have with Wordpress, though, is that there is certain functionality that all content management systems should have, but that with Wordpress you need plugins in order to incorporate.
In the Brothers Grimm fairytale, Hansel and Gretel get lost in the woods, yet are able to find their way home because they left a trail of breadcrumbs on the path. Web designers use breadcrumbs for the same reasons – in fact, the fairy tale is where the term came from.
Web designers have two main ways to add descriptive text to page elements – the ALT attribute and the TITLE attribute. There is often some confusion about how these two attributes work, for they seem to work in similar ways. In reality, they have different purposes, so knowing what those differences are is important in Continue Reading »
Linking to PDF files on the web is an interesting issue in the web usability and accessibility world. It’s something I’ve come across more in my full-time job than with my Addicott Web clients, but it’s still worth taking a look at here.