No page on your website is more important than your homepage, which is why it needs to make a strong first impression on your visitors. To make sure that happens, you need keep in mind some of the unique usability concerns when it comes to writing content for your website’s homepage.
I’ve used WordPress on four different websites that I’ve built this year, including this one. And the more I talk to people about WordPress, the more versed I am in why they should be using it on their website.
When I build a WordPress website for a client, I have to remember that while I’m fully comfortable managing, editing, and adding content or enhancements, they aren’t necesssarily. So I make a few slight changes on the administrative side while building their website, which (hopefully) improves their overall user experience.
Search engine optimization (SEO) is essential to the success of most websites, and how you use your keywords is a big contributing factor to that success. It becomes even more important if you’re relying purely on organic search results to drive traffic to your website, rather than paid advertising.
Google provides a range of free tools to help you promote your website and achieve better placement within its search engine results. I use a few of these already, both on this website and for my clients. You might find it useful to hear about what each one can do and see some of the Continue Reading »
Although web designers don’t have to specialize in knowing all things SEO, it certainly can’t hurt if they know at least the basics. There are a lot of simple things that can be done when building a website for a client that will help increase the likelihood of the website having good search engine results.
Usability is always a concern of web designers, but when it comes to web content writers, that’s not always the case. There’s no better example of this than the continued use of “click here” in link text. Here are 4 reasons why you should avoid using “click here” when writing the links in your content.
To most people, where the sidebar navigation is on a website seem like something pretty insignificant. Chances are if you’re an average website user, it’s not something you give much thought to. But in the web design world, it’s something of greater interest, and it brings up some larger ideas about how people look at Continue Reading »
One of the problems I have with Wordpress, though, is that there is certain functionality that all content management systems should have, but that with Wordpress you need plugins in order to incorporate.
In the Brothers Grimm fairytale, Hansel and Gretel get lost in the woods, yet are able to find their way home because they left a trail of breadcrumbs on the path. Web designers use breadcrumbs for the same reasons – in fact, the fairy tale is where the term came from.