A Raleigh Web Design Company

Call Us in Raleigh, NC — (919) 438-2180 / info@addicottweb.com

How Text Links are Styled is Important

Posted on April 16, 2015

As a designer, I have to stop and ask myself, why bother styling text links? It’s done so that it is plainly obvious what is a link and what isn’t. That way, the user doesn’t have to spend any additional time than is necessary trying to get to where they want to go on your Continue Reading »

Your Website’s Call-to-Action is Its Central Purpose

Posted on April 16, 2015

Say a new visitor to your website finds you through a search engine. They’re impressed with your content, which was written to get their attention. They like your professional design, which establishes that you’re a trustworthy brand. So then what? Give them a call-to-action and tell them what they should do, that’s what!

9 Ways to Make Your Links More Effective

Posted on April 16, 2015

Links are one of the most fundamental building blocks of successful content on your website, yet many people create them – knowingly or unknowingly – in ways that decrease their effectiveness. Here are some tips that you can use when writing links within your content that can help improve their overall usability.

Lower Literacy Users and Your Website’s Usability

Posted on April 16, 2015

We all know that different types of people use and read websites differently. Most of the time when you think of who the target audience is, the answers are in broad demographic categories: gender, age, people who have an interest in this particular topic, etc. Add to that category higher vs. lower literacy users.

Make Your Homepage Content More Usable

Posted on April 16, 2015

No page on your website is more important than your homepage, which is why it needs to make a strong first impression on your visitors. To make sure that happens, you need keep in mind some of the unique usability concerns when it comes to writing content for your website’s homepage.

4 Reasons to Avoid Using ‘Click Here’ in Link Text

Posted on April 16, 2015

Usability is always a concern of web designers, but when it comes to web content writers, that’s not always the case. There’s no better example of this than the continued use of “click here” in link text. Here are 4 reasons why you should avoid using “click here” when writing the links in your content.

Using the ALT and TITLE Attributes Properly

Posted on April 16, 2015

Web designers have two main ways to add descriptive text to page elements – the ALT attribute and the TITLE attribute. There is often some confusion about how these two attributes work, for they seem to work in similar ways. In reality, they have different purposes, so knowing what those differences are is important in Continue Reading »

Our Web Design Process

We use a step-by-step process in order to effectively manage the creation of a new website from start to finish.

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Website Features

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