As web content writers, we work hard on what we write and hope that people read every word of it. Unfortunately, it doesn’t happen that way. Most people tend to scan content on a website rather than read it, which is why it’s so important to use effective titles and sub-headers on your website.
Launching a website can be a very exciting, yet frantic, time for both my clients and myself. With the end of the project in sight, it’s easy to forget to do some of the basic things that can greatly affect the initial success of the new website. Here is my list of what I do Continue Reading »
Although web designers don’t have to specialize in knowing all things SEO, it certainly can’t hurt if they know at least the basics. There are a lot of simple things that can be done when building a website for a client that will help increase the likelihood of the website having good search engine results.
Google provides a range of free tools to help you promote your website and achieve better placement within its search engine results. I use a few of these already, both on this website and for my clients. You might find it useful to hear about what each one can do and see some of the Continue Reading »
To most people, where the sidebar navigation is on a website seem like something pretty insignificant. Chances are if you’re an average website user, it’s not something you give much thought to. But in the web design world, it’s something of greater interest, and it brings up some larger ideas about how people look at Continue Reading »
Usability is always a concern of web designers, but when it comes to web content writers, that’s not always the case. There’s no better example of this than the continued use of “click here” in link text. Here are 4 reasons why you should avoid using “click here” when writing the links in your content.
Web designers have two main ways to add descriptive text to page elements – the ALT attribute and the TITLE attribute. There is often some confusion about how these two attributes work, for they seem to work in similar ways. In reality, they have different purposes, so knowing what those differences are is important in Continue Reading »
In the Brothers Grimm fairytale, Hansel and Gretel get lost in the woods, yet are able to find their way home because they left a trail of breadcrumbs on the path. Web designers use breadcrumbs for the same reasons – in fact, the fairy tale is where the term came from.
WordPress is a great tool to build a website in, but when it comes to search engine optimization, there are a few areas where it needs some improvement. The issue of duplicate content is one of them, so I’d like to talk about what duplicate content is before presenting 5 easy ways to fix that Continue Reading »