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Why Your Content Needs Intro Text In It

Introductory text is often one of the first things that users skip when looking at content on a website. Even if that’s the case, you shouldn’t ignore it altogether when writing your content. It can have some important usability benefits, and it might get read more than you think.

10 Tips for Improving Your Titles and Sub-Headers

As web content writers, we work hard on what we write and hope that people read every word of it. Unfortunately, it doesn’t happen that way. Most people tend to scan content on a website rather than read it, which is why it’s so important to use effective titles and sub-headers on your website.

Make Your Homepage Content More Usable

No page on your website is more important than your homepage, which is why it needs to make a strong first impression on your visitors. To make sure that happens, you need keep in mind some of the unique usability concerns when it comes to writing content for your website’s homepage.

What to Ask When Designing for a Target Audience

When people first come to me to design a website for them, one of the first things I ask them is who their target audience is. Knowing who a website’s visitors are (or will be) is crucial for designers to know, because it helps us make all of the design decisions that will ultimately comprise Continue Reading »

Using the ALT and TITLE Attributes Properly

Web designers have two main ways to add descriptive text to page elements – the ALT attribute and the TITLE attribute. There is often some confusion about how these two attributes work, for they seem to work in similar ways. In reality, they have different purposes, so knowing what those differences are is important in Continue Reading »

Hansel and Gretel Would be Great Web Designers

In the Brothers Grimm fairytale, Hansel and Gretel get lost in the woods, yet are able to find their way home because they left a trail of breadcrumbs on the path.  Web designers use breadcrumbs for the same reasons – in fact, the fairy tale is where the term came from.