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When it comes to search engine optimization, most people know that it’s all about keywords and how you use them on your website. Web designers and content writers can tell you where and how to incorporate those keywords in your design, but before that can even happen, you need to know what keywords to use in the first place.
Let’s start by making sure that you understand what exactly keywords are, and then I’ll go over some tips to help you choose the keywords you should optimize for.
The term “keywords” gets thrown around a lot when people hear about search engine optimization, but do you know what a keyword really is?
Keywords, or keyword phrases, are specific terms that people use on a search engine to help them find a website, service, product, etc. Things like the name of your business are obviously keywords, but so are the services or products that your business sells – basically, anything that people might use to search for your website.
Creating a list of keywords to optimize for isn’t that difficult. What is difficult is finding variations of those keywords that will make your website more competitive in related search engine results.
So what are some of the ways that you can find keywords for your SEO efforts or campaign? Here are some easy ways to come up with a broad keyword list to start working from:
Your goal in finding keywords in any of these different ways is to put together as broad a list of keywords as possible. Why do I say that? It’s because now you’re going to take that list and start whittling it down, making some strategic decisions about which of those particular keywords to actually optimize for.
Choosing keywords is much different, and arguably more difficult, than just finding keywords. You don’t want to optimize for every keyword common to your service or product that you’ve found – in fact, that would be poor SEO strategy, and you probably wouldn’t rank very highly if you did so.
Search engine results today are all about providing the user with the content that most matches the intent of what they’re looking for. You want to choose your keywords accordingly so that they match that intent as best as possible. In order to do that, there are three key properties that you want your keywords to have in order to benefit your optimization efforts the most. You want to choose keywords to optimize for that are:
Only when you’ve gone through your initial list and narrowed it down to the targeted keywords that you want to optimize for are you ready to do something with them. From the web design perspective, there are 9 places to insert keywords on your website, so work with your web designer, web developer, or web content writer to make sure they’re used where they can and/or should be.
How do you find and/or choose keywords that you want to optimize your website for? Share your thoughts about this topic and anything else I’ve mentioned here by leaving a comment below!