Color is an important element web designers need to think about when creating the look of a website. Different colors have different meanings – cultural, instinctual, universal, and more – and can stimulate different people in different ways.
Introductory text is often one of the first things that users skip when looking at content on a website. Even if that’s the case, you shouldn’t ignore it altogether when writing your content. It can have some important usability benefits, and it might get read more than you think.